MyTower

Case studies

GTM case study. This world leader in optics optimizes the management of its Transport & Customs flows, reinforces its visibility and controls its costs thanks to MyTower.

Thanks to its suite of Transport, Customs and Invoice Control modules, MyTower's GTM solution enables this global leader in the optical sector to optimize its flow management, improve visibility of its operations, strengthen internal collaboration, reduce costs and ensure customs compliance of its transactions.

Founded over 170 years ago, this group has become the world leader in ophthalmic optics, and is one of the 10 largest companies in the CAC 40 index. Renowned for its progressive lenses, it now employs 69,000 people in over 100 countries on 5 continents. More than a billion people wear its products.

In 2017, the group merged with a major Italian eyewear frame manufacturer, giving rise to an entity with 140,000 employees and sales of several billion euros. This merger strengthened its position as global leader in the sector.

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