The Fashion division of an illustrious French luxury goods group has integrated the latest version of MyTower's TMS (Transport Management System), following in the footsteps of other divisions already equipped with this technology. This upgrade has enabled the group to significantly improve productivity in the management of its transport flows, by optimizing several key processes.

One of the most notable changes brought about by this transformation is the automation of international trade management documents, making logistics exchanges smoother and more secure on a global scale.

Founded in the early 20th century, this luxury group is renowned for its expertise in haute couture, as well as for its ready-to-wear collections, accessories, fragrances and other iconic products. Since its creation, it has represented theelegance and prestige of French fashion on the international stage, notably through its iconic perfume and spectacular fashion shows. Its head office is located in a major European metropolis.

In 2022, the brand achieved exceptional sales growth of 10%. This growth was largely driven by increased demand for its leather goods and footwear, reinforcing its status as an essential reference in the world of luxury.

The integration of MyTower's TMS within the Fashion division represents a major strategic step forward for the group, further optimizing its operational performance and consolidating its leading position in the luxury goods industry.